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McDonald's Acquires Dynamic Yield
Some companies, like Alphabet, which has acquired 220 companies since 2003, are serial acquirers. Other companies, like McDonald's, make fewer acquisitions. However, McDonald's made a splash when it announced the acquisition of Dynamic Yield for $300 million. This is McDonald's largest acquisition since it bought Chipotle more than 20 years ago. Dynamic Yield is a technology company whose product will allow McDonald's to vary electronic menus. The new menus will vary depending on the time of day, the weather, and regional preferences, which McDonald's believes will yield increased sales.
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